The PDQ ‘social media week’ in numbers 12/10/13

The PDQ ‘social media week’ in numbers

This weeks figures show that whilst the usual seasonal slowdown in property searches has begun, our social media presence continues to grow, giving greater coverage and interaction with our customers properties than on Rightmove or Zoopla.

Also this week, we have run a small experiment to test how effective Social Media can be for marketing a property. The screen grab below, shows the 7 and 14 days search result figures from Rightmove for just one of our properties as the top half of the image. We also posted the same property on Facebook as a featured ‘property of the day’. The results of which are shown in the lower half of the image, (though only showing the first four days of the posts life).

What is clear, is that although the Facebook post only had data from just four days, over the course of that short time, our customer benefited from a further 2,200 additional post views on Facebook as well as the 1,400 searches on Rightmove.

Facebook post view numbers spanked Rightmove’s search numbers, almost equaling 14 days of search results on Rightmove in just four days! It now seems clear that a well-developed an engaged Social Media presence is crucial to ensure a property is reaching the widest possible audience.

RM v FB Rightmove v Facebook

Rightmove results v Facebook results

The graphic below shows our total Social Media statistics including Twitter and WordPress etc

PDQ Estates Ltd on Squareberry 12.10.13

KEY POINTS:
PDQ’s social media statistics:
187 NEW fans this week
6,973 people follow us on Social Media
Over 184 THOUSAND post views this week
Over 1.85 MILLION* post views this month

The following figures are taken from Rightmove’s ‘demand report’ (the total number of searches for property in the whole last month on Rightmove in the following areas)

Helston 23,940
Penzance 38,111
St. Ives 65,938
Total 127,989

When compared to our Social Media statistics above, it is further evidence that Social Media is now overtaking portals as the best way to advertise property and engage potential buyers and tenants

I welcome feedback so please feel free to leave constructive criticisms or ask questions below. If you could also take a second to rate my blog and pass it on to others who you think may find it interesting that would be great. Thanks.

About Chris Wood: Chris is an estate agent with over 25 years of property experience. His business, PDQ Estates Ltd is based in Penzance and Helston, West Cornwall. He has worked with all sizes and types of businesses from single office independents to the management team and board of RBS and Tesco. A former President Elect of the NAEA and board member of NFoPP until he resigned in 2009, Chris has always championed the highest professional standards for estate agents in the UK. No stranger to the media, he has appeared on various programs including BBC, News 24, ITV, independent and BBC radio and is a regular contributor to trade journals, local and national Newspapers. Chris is on KloutLinkedIn Ecademy Facebook and Twitter Married to Amanda, they live in Penzance with their adult children and three spaniels. In his spare time; Chris likes to keep fit and is a long-standing member of the Territorial Army. In 2010 he mobilised for a tour of duty in Afghanistan with 1 Rifles as part of 3 Commando Brigade.

Chris Wood 27.09.13

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